Book & Go Terms and Policy

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Privacy Policy

At Book & Go (“we,” “us,” or “our“), we are committed to protecting the privacy and security of the information entrusted to us by our clients and their customers. This Privacy Policy outlines how we collect, use, disclose, and safeguard personal information in connection with our software services provided to sports clubs and related entities (“Clients“).

By using our services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected by Book & Go in the course of providing business-to-business (B2B) software solutions to our Clients. Our services enable Clients to deploy applications for their customers (“End Users“) to process bookings, payments, and other related activities.

2. Information We Collect

2.1 Information from Clients

We may collect the following types of information from our Clients:

  • Account Information: Usernames, passwords, and security credentials needed to access our software services.
  • Communication Data: Emails, phone calls, and other correspondence with us.

2.2 Information from End Users (on behalf of Clients)

On behalf of our Clients, we may process the following information about End Users when they interact with applications powered by our software:

  • Personal Identifiers: Name, address, email, phone number, date of birth, and other contact information.
  • Booking Details: Information related to class reservations, event participation, or facility usage.
  • Technical Data: IP addresses, device information, and usage statistics collected through cookies and similar technologies.
  • Preferences and Interests: Information provided by End Users about their interests, preferences, and feedback in regards of their sports preference and profile management.


    6. Data Security

    We implement appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. Security measures include:

    • Encryption: Protecting data during transmission and at rest.
    • Access Controls: Restricting access to personal information to authorized personnel.
    • Regular Audits: Monitoring our systems for possible vulnerabilities and attacks.

    Despite our efforts, no security measures are completely secure, and we cannot guarantee absolute security.

    7. Data Retention

    We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Retention periods may vary depending on the nature of the information and the legal requirements.

    10. Cookies and Similar Technologies

    We and our partners may use cookies, web beacons, and other tracking technologies to collect information about usage of our services. This information helps us:

    • Improve functionality and performance.
    • Understand user behavior and preferences.
    • Deliver relevant content and advertising.

    You can control the use of cookies through your browser settings, but disabling cookies may affect the functionality of our services.

    13. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify Clients of any significant changes by posting the new Privacy Policy on our website and updating the effective date.

    Your continued use of our services after any modifications to the Privacy Policy constitutes acceptance of those changes.

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